Performance marketing, engineered.
We plan, produce and run paid advertising for advertiser programmes in North America, the UK, Australia and Western Europe. The creative is made in‑house by our own AI production system, which is why we can test more ideas per week than a conventional team.
What we do
We are a performance marketing company. We buy media on Meta, Google, TikTok and YouTube, and we make the ads that run on it.
We do not sell software, and we do not handle products, shipping or customer service. Our work begins with an advertiser's offer and ends with measured results from the campaigns we run against it.
Creative production
Scripts, storyboards, video and static ads, produced with generative tooling and reviewed before anything is published.
Media buying
Campaign structure, audiences, budgets and bidding across the four platforms we operate on.
Measurement
Server‑to‑server tracking, daily reconciliation against advertiser reports, and decisions taken on confirmed data.
How a campaign gets made
Four stages. A person signs off at two of them, marked in amber.
Offer review
We assess the advertiser's product, the market, the claims we are permitted to make and the ones we are not. Nothing is produced until this is agreed and written down.
Signed off by a person
Creative production
Angles, scripts and shot lists, then video and static ads generated against them. Several variants per angle, so the market decides which one works rather than we do.
Compliance check
Every ad is checked against the agreed offer terms and against the advertising policies of the platform it will run on. Anything that fails is rebuilt, not appealed.
Signed off by a person
Launch and measure
Campaigns go live with fixed daily spend limits. We read results from our own tracking, hold to minimum data thresholds before judging anything, and scale only what is confirmed.
Where we run
If you run an advertiser programme and want to talk, write to max@theskipbutton.co.