You have five seconds.
So does every ad we make. We are a performance marketing company that buys the media and builds the creative that runs on it, for advertiser programmes in North America, the UK, Australia and Western Europe.
Every ad we make competes with a button that removes it.
That is the whole job. The first five seconds decide everything, and no amount of production volume solves them by itself — but volume is how you find the five seconds that work. So we built for volume.
What we do
We buy media on Meta, Google, TikTok and YouTube. We also make the ads that run on it.
No software licences, no inventory, no shipping, no support desk. Our work begins with an advertiser's offer and ends with measured results from the campaigns we run against it.
Creative production
Scripts, storyboards, video and static ads, produced in‑house and reviewed before anything is published.
Media buying
Campaign structure, audiences, budgets and bidding across the four platforms we operate on.
Measurement
Server‑to‑server tracking, daily reconciliation against advertiser reports, decisions taken on confirmed data only.
How a campaign gets made
Four stages. A person signs off at two of them.
Offer review
We assess the product, the market, the claims we are permitted to make and the ones we are not. Nothing is produced until this is agreed and written down.
Signed off by a personCreative production
Angles, scripts and shot lists, then video and static ads built against them. Several variants per angle, so the market decides which one works rather than we do.
Compliance check
Every ad is checked against the agreed offer terms and against the advertising policy of the platform it will run on. Anything that fails is rebuilt, not appealed.
Signed off by a personLaunch and measure
Campaigns go live with fixed daily spend limits. We read results from our own tracking, hold to minimum data thresholds before judging anything, and scale only what is confirmed.
Where we run
Running an advertiser programme? Write to max@theskipbutton.co.
You lasted 0.0 seconds. Fair enough.
That is the instinct we design against every working day, and we would rather you act on it here than on an advertiser's campaign. Short version below.
You have been here 0:00. The ads we make get five seconds.
That gap is the entire business. Finding the five seconds that hold is a volume problem, and volume is what we built.